Updated: Mar 9, 2021
Everyone has heard the saying “quality over quantity” - when it comes to your email list, that saying definitely rings true. Getting the most out of email marketing isn’t about having millions of subscribers, it’s about converting your subscribers into paying customers.
When people join your email list, they’re essentially telling you, “I want to know more.” While they may not be ready to buy at that exact moment, they are giving you an opportunity to convince them to stick around.
This means you absolutely must take time to nurture your email list and make certain that your target audience stays engaged, and that they don’t forget you! Getting placed on the backburner is all too easy these days with so many emails flying around.
To nurture your list, focus on sharing your expertise and giving to your audience - this is not the time for a hard sell. Track the success of your email marketing and be ready to make changes if something isn’t working.
Nurturing your email list is how you’ll get prospective subscribers to convert to paying customers, and eventually to brand advocates. The main objective of your email list is to build and nurture relationships with people you may be able to help further down the line.
It’s not a numbers game, and it’s not about making immediate sales. Email marketing is about making genuine connections and solving a problem with your product or service.
In order to nurture your list, you first have to understand what made people sign up for your list in the first place. Most people will be attracted to your list by your lead magnet.
Help with a challenge, and they think you can help
Special deals or discounts
Exclusive information or content
To stay in touch.
When you are intentional with your strategy, you are more likely to see positive results, with increased sales and improved relationships with your ideal customers. People are also less likely to unsubscribe because you are delivering the thoughtful content they expected when they signed up for your list.
Send a warm welcome email.
Share the story about your brand.
Give a list of resources or websites you recommend.
Share your favorite blog posts.
Run a competition for a prize.
Reward your email subscribers with a free service or product.
Stay in touch with your subscribers
Nurture your relationship with them
Build your brand
Showcase your expertise
Nurturing your email list takes time. The more genuine you are, the better chance you have to create an authentic connection with your target audience. The more you focus on nurturing your list, the more loyal your audience will become.
Keep thinking of ways to nurture your target audience and move your business forward. Work to build the ‘know, like, trust’ factor with your subscribers with each email you send.
Get this and More with the Money Making Email List Blueprint!