Our program is divided into separate modules and lessons, so it can easily be broken up to avoid overwhelm and give time for implementation.

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Introduction - What is Content Marketing? 

 

You'll start the course by discussing content marketing and how it fits into your businesses. You'll give an overview of the course and what you will learn, so that you will be excited to jump in and get going.

Module 1 – Reasons You May Not Be Using Content Marketing Yet  

There are a number of things that hold companies back from enjoying the benefits of content marketing. In Module 1, you'll identify the most common barriers that are holding you back from using content marketing successfully, so you can be prepared moving forward

Module 2 – Create Your Content Brand Strategy

The core of your content marketing strategy is your content brand. In Module 2, we'll show you how to clearly define the content brand you want to create, including the image and expectations you want your content to be known for, and the types of content your brand should deliver.

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• Lesson 1: 5 Keys to Building a Timeless Content Brand - You'll explore the keys to building a viable content brand which will be successful and bring results.

• Lesson 2: Putting the 'Marketing' into Your Content Brand - We'll guide you to pick your top content goals, so that you know which types of content to focus on first

• Lesson 3: Gather Your Content Research - We'll show your students how to build a list of places where you can connect with your audience to understand your needs and create a growing list of content ideas

• Lesson 4: Create Your Content Brand Strategy - We'll help you draft a simple, shareable content brand strategy that's easy to understand at a glance and implement.

Module 3 – The 6 Types of Content You Need to Create

 

There are six types of content that every business needs to create as part of an effective content marketing strategy for their brand. In Module 3, we’ll guide you through creating one of each type in the six lessons in this module. These six different types of content will start spreading awareness of the brand and building solid relationships with audiences

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• Lesson 1: Text Content - You will create a piece of text content by choosing a topic from your ideas list and using the most effective format for that topic and their audience

• Lesson 2: Visual Content - We'll show you how to identify the types of visual content your audience prefers, along with some tools for creating visuals. You'll then create a piece of visual content related to a topic you've chosen.

• Lesson 3: Audio Content - We'll explore how to brainstorm different types of audio content to offer, along with tools you can use. You'll then create one piece of audio content related to a topic you've chosen or based on a piece of content you already created.

• Lesson 4: Video Content - We'll discuss types of video content you can create and a few tool options. You'll then outline a script for a video to create on your chosen topic.

• Lesson 5: Interactive Content - We'll talk about different ideas for interactive content and some of the tools you might need. You will then pick a topic and form of interactive content to create first, including monitoring the results.

• Lesson 6: Stories - We'll show you how to write your brand story and ways you can communicate it. You'll then outline your brand story, pick a media format, and get started on producing it. 

Module 4 - Repurpose Your Content 

Repurposing basically means recycling content and using it again. One piece of content can be used in many different ways and there are several methods for doing this. In Module 4, we'll show you ways to repurpose their content, so that you can extend its value and reduce time spent on content creation.

Module 5 – Spread the Word about Your Content Brand
 

The next step is to get your content in front of the people who will appreciate it most: your future audience and loyal brand followers. In Module 5, you'll demonstrate how to distribute your new content in at least six channels to start expanding their brand visibility

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• Lesson 1: Where Will You Share Your Content? - You'll identify the most popular channels for reading your audience with content, so you can focus your creation and sharing efforts where they’ll be most effective.

• Lesson 2: Email - Still the Most Personal Content Marketing Channel - We'll discuss how to outline a schedule for broadcast emails and autoresponder series so you can share the content you've created with followers who you know will be interested

• Lesson 3: Social Media. Creating Viral Content - We'll guide you through picking your audience's preferred social media channels and prepare you for making your content go viral

• Lesson 4: Mobile Content - Making Your Content Mobile-Friendly - We'll show you how to review your content to make sure it's mobile friendly, so that your audience can consume it wherever they are

• Lesson 5: Going Global: Expanding Your Content into New Markets - You'll explore with how to identify the geographic location of your current customers and how you can make your content easy to consume by an international audience.

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Conclusion - Review & Refine   

 

You now know all of the tools you need to identify your audience and content brand vision, create the content your audience is looking for and which will build your brand, and deliver that content to those who will enjoy it. In the final module your will consolidate your learning by an editorial calendar for easy implementation of your content brand strategy without any excuses or procrastination, along with a Content Visibility Checklist to ensure you’re always maximizing the impact and effectiveness of your content

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