Email marketing can be a great way to reach out to your customers and keep them informed about your business. It's been around for over 20 years now, and it's still a popular way for businesses to promote products and services.
Studies have shown that email marketing is more effective than other types of online marketing, such as social media and paid advertising, and can bring in $36 in revenue for every dollar spent.
Starting with email marketing can seem daunting, but don't worry!
We've put together a list of 10 steps to help you get started
Choose a (CRM) - Email Marketing Provider
When you work with a provider, you'll be able to automate your messages and easily send emails to large groups of people.
They will also provide you with professional email templates, tools to help you manage and grow your email list, and tracking features that show you who's opening and engaging with your campaigns.
Start Getting Contacts for Your Email List
Most businesses will already have some contacts to start an email list, such as customers or business contacts you email regularly.
If you're building an email list from scratch, you can put a sign-up sheet near your register, add a sign-up form to your website, and ask your social media followers and loyal customers to sign up.
It's important to remember that email marketing is all about building relationships, so connecting with a smaller list of quality contacts is more impactful than sending messages to people who don't know your business.
Organize Your Contacts in Your Email Marketing Account
Once you have an email marketing account and a list of people to send to, you'll need to add your contacts to the account.
You can do this by uploading a contact list from an existing spreadsheet or importing contacts from a Gmail or Outlook account.
It's helpful to organize your contacts into different lists based on what you know about them so you can send targeted emails.
For example, if you own a gym, you could create separate email lists for people who have taken swimming lessons and those who have attended weight classes.
Create Your Welcome Email
Your welcome email is the first message new subscribers will receive from you. It's an important opportunity to make a good first impression and offer them something useful.
Start with a warm greeting, give an overview of what they can expect from you in the future, and offer them something of value right away.
Design Your Email Template
You can create professional-looking emails even if you're not a designer.
There are many templates available online that you can choose from, or you can create your own.
When choosing a template, look for one with a clean, eye-catching layout that will get your message across effectively.
Make a Plan and Write the Content for Your First Email Campaign
Before you send your first email, take some time to plan what you want to say and who you're sending it.
Think about the message you want to send and who your target audience is.
Test Your Email Campaigns
Before you send it to everyone, test the email to make sure it looks and works the way you want.
Schedule and Send Your Campaign
Once you're happy with your email, choose when you want to send it and hit send!
Track, Track, Track
See how many people opened your email and clicked on links to help you see what's working and what's not.
Repeat and Improve
Keep sending emails and learn from the results. Try new things and see what works best for you.
In Conclusion
One important aspect of a business is understanding how to communicate with your target audience through email. Email marketing can be a great way to connect with potential and current customers, promote sales, and build a sense of community around your brand.
In order to create a successful email marketing campaign, it is essential to optimize every element - from the subject line to the content and call-to-action.
By doing so, you will be able to create a campaign that is engaging and drives conversions. If it is too much for you to get this started you can always hire an agency to help you.