Just like everything else in life, good marketing takes time.
This is actually a bummer because I’m quite tight with time as I’m sure you are.
Time is money as they say, and so if you’re wasting time you might as well be burning hundred dollar bills. Luckily, email autoresponders help you whittle down on time you spend managing your lists and subscribers.
Autoresponders are sequenced email marketing messages that your subscribers get in the order that you want to send them and as frequently as you want to send them.
Autoresponders don’t whine, moan, take a day off, or criticize your sales copy. They work in the background.
Thanks to them, you get to go on a vacation knowing that it’s business as usual back home. They free you up and you finally get that time you’ve always wanted. I know I sure did!
Set It Up Before You Do Anything Else
Most of us make the same mistake when venturing out to sell our products or services online. If you’re like me you developed your product or service, launched a website, and started blogging and creating content expecting to see people flocking to it.
Of course, nothing is free today, traffic included. I definitely recommend building an autoresponder series beforehand- even before you start blogging or doing any social media marketing.
This is because you need to start nurturing your leads right from the start. The ball is in your court. You have to prove that they didn’t make a mistake by subscribing and there is no better way than delivering quality content on a regular basis.
So if you’ve been slacking off so far, set up your autoresponder series now! I’ll wait – it might take a couple of minutes.
Types of Automated Messages
There is a number of different types of emails you can send out using an autoresponder series. Some you already use, some you don’t – same as me.
Here is a quick and dirty list of some of them.
Welcome emails
Upsell and cross-promotional
Behavior-triggered
Date-triggered
Reengagement
Newsletters
Event countdown
Transactional
Activation
Post-purchase
Cart abandonment
Thank you emails
Welcome Email Templates You Need To Try Out
I’d like to focus a bit on welcome emails for now. If you have an autoresponder set up, this will probably be your best-performing email.
Research shows that they get opened 50% of the time.
Of course, these are only the copy; you will have to ‘work’ them, adding images and CTA’s you feel are appropriate. Feel free to snatch these up – I won’t mind, I promise.
Welcome mail #1
Hi there, FIRST NAME!
You’ve landed on our list!
Don’t worry, we promise to take great care of you. To demonstrate that we are a benevolent overlord, we are happy to give you a 25% discount on your first purchase.
Discount code: XXXX
Check out our bestsellers here and get ready for the best purchase experience of your life.
We run a bunch of giveaways on a regular basis so make sure to follow us on Facebook, Instagram, and Twitter so you don’t miss out on some great stuff!
We’ll be in touch, and soon!
PS: If you got this email by mistake you can unsubscribe here but remember, you will be sorely missed!
Welcome mail #2
Hi Abe, thanks for tuning in!
I just wanted to give you a quick heads up on what you can expect from us in the following couple of days.
We are excited to share some of the best things we’ve created over the years with everyone, but especially our new friends – and we count you as one now!
Tomorrow we will be sending you the first in our series of seven emails on ‘ENTER SUBJECT HERE’. We will focus on the specifics of the ‘SOMETHING’ and give you a detailed rundown on how you can get started in mere 10 minutes!
In the meantime, check out our latest blog post here.
To make sure you get all the goodies we constantly send out, make sure to add as a contact or whitelist us.
Stay tuned,
Mike and the XYZ Team
PS: Like us on Facebook, Instagram, and Twitter and spread the word!
PPS: We’d hate to see you go, but if you have no idea who we are and don’t want to continue receiving our emails, click here.
Welcome mail #3
Welcome and thanks for subscribing!
You’re almost ready to get started!
First thing’s first
The best way to start using our services is to download our app!
Set up your account
Click here to watch a short introductory video – you will be ready to go in 2 minutes!
Check out the tutorials – it will help you avoid the most common pitfalls!
We are here to help
That’s actually the only reason we are here! If you need any assistance don’t hesitate to send us a mail or chat with us HERE.
We will contact you periodically with product updates, special deals, and more so stay connected!
I hope you can get some use out of these templates. If you have your favorite welcome emails, make sure to share them in the comments section. Next time I’ll be back with tips on how to use other types of automated messages.
Don’t worry – I’ll add some templates to that as well!
If you would like to read all 3 Series click below:
Series 1: Handy Welcome Email Templates