For years groups on social media have been a hub of activity, especially for brands.
These are a great a place for your personal brand to share helpful information and for networking. Groups can help build your community and create more meaningful social interactions.
Many brands and businesses focus on their social network profiles and blog as the main place for activity and content sharing. By engaging in groups that are relevant to your niche you can actually attract new loyal brand followers.
Is it still possible to create more engagement and growth through organic reach on social media? The answer is most definitely yes, and the influence from groups is a tremendous asset to that strategy.