The end result needs a strong beginning. Attract the people who want to buy your product! @amyporterfield
Amy Porterfield is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. According to her website, she helps entrepreneurs across industries establish strategies to maximize the power of social media and increase the success of their online marketing efforts.
The quote above comes from a blog article on How to Create Content to Attract Your Target Market. Porterfield says that once you know your target market well enough, creating content for them becomes surprisingly easy.
This holds true whether that piece of content is a social media post, video, image or blog post. The key to great content is consistency, because it’s one of the primary ways a brand earns trust and respect. Porterfield also recommends diversifying your content (blog posts, series of images, podcast) and opening the conversation with your customers.
She says you can start the conversation by identifying a commonly asked question and writing a post about it, or reviewing your three most popular social media posts in the last 6 months and finding the common thread to elaborate on.