Building your email list takes time, patience, and focus on your strategy. The good news? You can avoid feeling frustrated by taking the time to get organized.
“For every minute spent organizing, an hour is earned.” - Benjamin Franklin
Staying organized can be tough when you have so many tasks to complete every day - building your list is only one of them.
But fear not! By following a well thought-out strategy and utilizing technology, you can get yourself organized painlessly. With great organization, you’ll have a better-performing email list and happy customers.
Step 1: Block Out Time to Strategize
To grow your email list, you need to stand out to your audience and effectively target them. You can do this by creating a strategy that lays out “who, where, what, and why” of your email marketing.
When you take the time to strategize, you are more likely to see positive results, with increased sales and improved relationships with your ideal customers. When you’re strategic with your email marketing, people are less likely to unsubscribe because you’re delivering the thoughtful content they expected when they signed up for your list.
To create time to strategize, block out time on your calendar based on when you’re feeling most creative. If you’re an early bird, your mind might feel clearest in the morning. Or maybe you need some time to warm up and you do your best thinking in the afternoon. Or maybe you’re a night owl who is sharpest during the evening hours. Block out time accordingly and make it a priority – think of this time as a meeting with yourself, and don’t skip out.
Step 2: Get Your Technology Up and Running
It can be overwhelming trying to decide what email marketing platform to use. It’s hard to pick one when they all offer similar features but are also different in their own ways.
Don’t spend too much time worrying about which platform to choose, just pick one to start.
The best way to get started with technology is to dive right in. Go ahead and explore what your platform has to offer. Try to add yourself to a list you’ve created, play around with an email template, or even make an opt-in form.
If you get stuck, most email marketing platforms have tech support and even live chat to help you. You can also spend time watching video tutorials to get comfortable with the technology.
Some other tips for getting organized:
Create an idea log and keep track of new ideas you have.
Make segmented lists of your customers so you can tailor specific messages to each list.
Use an editorial calendar to plan when you’re going to send your email campaigns and what topics you’ll cover.
Dedicating time to getting organized from the get-go will save you so much time in the long run. When you organize your email marketing efforts, you will grow your list of email subscribers and grow your business.